Client review packageReviewing: Typography and logo

Typography and logo sheet

Ultra-elegant type options.

This sheet explores the typographic package: display behavior, sweep effects, logo color variants, and the dark/light pairing that can carry the final site.

Logo color options

The original mark is preserved, but recolored from its transparent source so it can work on paper, lamplight, and deep green surfaces.

Thomas Elliott logo in champagne
Thomas Elliott logo in ink
Thomas Elliott logo in champagne on green

Display systems

Four viable type directions. All are more intentional than the old pattern-library pages; each changes the emotional register of the same jewellery business.

T1 · Fraunces quiet luxury

Quiet work, held close to the hand.

Best for cinematic dark pages. Soft enough for bespoke, heavy enough to feel premium.

T2 · Caslon literary

A ring begins as a conversation.

Best for story, about, craft, and inquiry. More bookish, more intimate, less fashion.

T3 · High-contrast fashion

One piece per breath.

Best for collection and work pages where a strong image can carry the room.

T4 · Italic whisper

Made for one person.

Best as a secondary mood, not the whole site. Use for section breaks, quotations, and story beats.

Subtle sweep examples

Borrowed from the publishing work: not a flashy animation, just a slow pass of light over a major heading. Reduced-motion disables it.

Deep blue H2

The piece carries the occasion.

Useful for deep blue home or work detail sections.

Warm paper H2

Catalogue without commerce.

Useful for catalogue pages on a warm paper surface.