Home
Deep blue
Cinematic arrival, hero object, direct bespoke CTA.
Warm paper
Editorial split, quieter copy, product image as proof of taste.
Internal design package
Thomas Elliott directions.
A review hub for the new range: page concepts, typography options, logo treatments, and the available photography. The old Option A and B pages are not the review surface.
Review order
Start with Home and Typography. Then review Catalogue and Work Detail. About/Craft and Inquiry/Contact explain how the site becomes credible once the photo set is complete.
01
Home range
Cinematic arrival, editorial split, bespoke story, deep blue atelier.
02
Typography and logo
Ultra-elegant type treatments, sheen sweeps, and recolored logo variants.
03
Catalogue range
JPX pale gallery, Patek collection scroll, buyer scan, curated set.
04
Work detail range
Four ways to hold one piece without ecommerce language.
05
Item detail range
Restrained specs tied to the emotion of each piece.
06
Craft range
Maker story, workshop myth, process, and quiet credibility.
07
Inquiry range
Calm routes to direct bespoke or wholesale contact.
Photo inventory
These temporary Instagram screenshot crops are grouped by family: sapphire pendants, emerald pendants, diamond rings, ruby-accent rings, opal/bracelet details, and brand artwork. Replace with original masters before final production.
Design surface options
These are not mystery theme toggles. They are presentation surfaces for the same brand system: deep blue for cinematic jewellery moments and warm paper for catalogue clarity.
Deep blue
Cinematic, close to the hand.
Use for home, work detail, craft, and dramatic editorial moments.
Warm paper
Quiet catalogue, easy scanning.
Use for catalogue, contact, story copy, and buyer-facing clarity.
Paired page surfaces
Each major page direction should have a deep-blue and warm-paper version before final selection. This gives Reuben a fair comparison instead of making one mode feel more developed than the other.
Catalogue
Deep blue
One-piece-per-breath scroll with immersive plates.
Warm paper
Calm scan grid for rings, pendants, and precedent pieces.
Work Detail
Deep blue
Story-led product mood with close-up sequencing.
Warm paper
Material notes, inquiry path, and quieter editorial pacing.
Item Detail
Deep blue
Large image, emotional material note, and inquiry-first CTA.
Warm paper
Restrained specs, customization notes, and softer reading pace.
Inquiry
Deep blue
Letter-like bespoke inquiry with atmosphere.
Warm paper
Simple contact route with buyer clarity and low friction.
Where the concepts come from
The references are client-facing and concrete: Patek for restraint and negative space, Jean Paul Xavier for soft bridal photography, Bobby White for direct bespoke posture, Automic Gold for practical browsing, and editorial typography studies for the subtle sweep and heading rhythm.